Our Merino


Not all merino is created equal.  To that end we source our yarn from only the finest Italian mills.

Our superfine 14 gauge merino yarn (a blend of New Zealand and Australian merino) is from Biella in Italy. State-of-the-art processing enables Biella to produce yarns of outstanding quality.

Biella has been awarded all relevant quality seals in the textile industry and all mills are certified for their quality.

Biella has the preservation of the natural and community resources as a fundamental principle and all mills certified for their compliance with international ecological standards.

Our fine 12 gauge cashmere-merino blend yarn is sourced from Linsieme Filati in Italy.

A note about yarn: Merino wool makes up only 3% of New Zealand’s total wool production, the other 97% is non-merino wool, the majority of which is used in carpet production.  Of the merino produced much is committed to contracts with large companies  and the remainder is sent overseas (usually to Italy) to be blended, dyed and spun before being returned as yarn for manufacture.

All of our yarn is a 2ply folded yarn with a very fine yarn count for better fabric density to ensure the garment holds its shape and resists pilling.


At the moment, New Zealand does not have the technology to produce the fine knits in our collection.  To that end we found a New Zealand knitwear company who owned their own manufacturing plant in China that was capable of knitting to our specifications.

Workers at the plant are allowed the same courtesies as any New Zealand worker, are paid well and earn incentives for quality not quantity. They have a healthy, happy, clean and safe working environment and as a result positions in the factory are much sort after.

The plant is operated to the same environmental standards as that of its New Zealand based manufacturing plant.


For millennia, wool has embodied nature and culture in perfect harmony like virtually no other raw material. Merino is a timeless product based on a wool type with ideal qualities:

• Insulation:  from heat or cold
• Moisture shield with the capacity to absorb up to a third of its volume in water without feeling wet
• Outstanding elasticity due to the structure of the fibers
• Easy care, resistance to wrinkling and – thanks to the natural oil in the wool – soil resistance
• Pleasant wearing: light and non-scratching
• Resistance to odors
• Naturally flame-retardant, antistatic
• Natural material: long-lasting, renewable, recyclable
• Trouble-free technical handling throughout all processing phases right up to the manufacture of the finished garment


Hand Wash

We recommend hand washing.
Use lukewarm water and mild wool detergent.
Avoid the use of soap flakes or fabric softener.
Soak in lukewarm water then gently massage your garment (don’t rub). Rinse in lukewarm water.  Do not wring garment.
Remove excess water by rolling in a towel.
Lay flat to dry out of sunlight.

Machine Wash
Whilst we do not recommend machine-washing in a top-leading machine most merino will wash well in a modern front-loading machine. Front loaders do not have an agitator and are therefore gentler on clothing – gentle enough to emulate hand washing!  If you decide to machine wash in your front-loader, choose the most delicate cycle and ensure the water temperature is no higher than 30C. Turn your garment inside out and place in a laundry bag.

Cover garment with a clean cotton cloth and use a steam iron on a wool setting.

Tumble Drying
Merino is an extremely quick drying product therefore we do not recommend tumble-drying as it uses excess energy and wears out your product.

Dry Cleaning

Whilst our merino is dry cleanable we only recommend it for dealing with stains that hand washing cannot remove.

Pilling is the accumulation of tiny balls caused by the friction of wearing on new woolen garments.  We recommend de-pilling the garment before washing, using a wool comb then wash as instructed.  After a few washes you should find that the pilling disappears.  Frequent washing will help prevent further pilling.

Moth Damage
To avoid moth damage we recommend that you store your woolen garments in a draw or breathable zip up plastic bag. Moths aren't so much attracted to the fibre, but to the food, dirt, perspiration or body oils on a garment.  Regular washing can help prevent moth damage.

Repairing your Merino
If you happen to snag your garment or suffer moth damage please contact us and we can arrange to have it repaired at our factory for a small cost.
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